Got to get a nu pair of shooz

The latest ad campaign for Jaguar fell onto our television screens a few weeks ago, soundtracked with the track Collarbone by Fujiya and Miyagi.


F&M aren't a couple of Japanese electro types but a three piece from Brighton who knock out electronicy-krautrock stuff, and they've got a good line in non-sensical ramblings that float along over the top of low-slung basslines. Lyrics remind me of Karl Hyde from Underworld at times (ie: lyrically it doesn't make much sense), with ramblings about pixelated jazz mags, and on closer inspection an obsession with broken bones and injuries - wonder if one of them was particularly injury prone? Works great on the motorway, and we had a few trips last year with this keeping us going. It maybe gets a little samey when played end to end, but a very promising first record, and distanced from the rest of this new rave nonsense that is kicking about. I first heard Ankle Injuries on the radio, and got the album soon after, subsequently discovering a 7" I had bought by them about a year before kicking about in my collection.

The advert is pretty standard car ad fare as it goes, sexy looking car, good looking people, dark and moody so the Jag's lines look sleek and its all jolly fashionable. Meanwhile F&M's track grooves away in the background adding to the atmosphere and reinforcing the message. The key vocal in the track that emerges at the end of the ad is 'got to get a new pair of shoes'. A not so hidden message that we all need to buy a nice shiny £40,000 car so we can be very good looking and live a successful and beautiful life too. Where's the showroom?

Another 7" in my collection, and another with a shoe reference is Nu Shooz - I can't wait. A downtempo number from the 80's which might have worked just as well for Jaguar. Its quirky, poppy, and the lyric is 'on message'. However, as I followed this train of thought I found this site - celebrating 20 years of the 'song that wouldn't die'.

On viewing the site, stick with the Fujiya and Miyagi, and I'll be putting those ropey 7s on ebay, and dispensing with any further smart arse thoughts on this matter.